If the stories they tell about themselves are to be believed, all
of the tech giants-Apple, Google, Microsoft, Facebook, and
Amazon-were built from the ground up through hard work, a few good
ideas, and the entrepreneurial daring to seize an opportunity when
it presented itself. With searing wit and blistering commentary Bit
Tyrants provides an urgent corrective to this froth of board room
marketing copy that is so often passed off as analysis. For fans of
corporate fairy-tales there are no shortage of official histories
that celebrate the innovative genius of Steve Jobs, liberal
commentators who fall over themselves to laude Bill Gates's
selfless philanthropy, or politicians who will tell us to listen to
Mark Zuckerberg for advice on how to protect our democracy from
foreign influence. In this highly unauthorized account of the Big
Five's origins, Rob Larson sets the record straight, and in the
process shreds every focus-grouped bromide about corporate
benevolence he could get his hands on. Those readers unwilling to
smile and nod as every day we become more dependent on our phones
and apps to do our chores, our jobs, and our socializing can take
heart as Larson provides us with maps to all the shallow graves,
skeleton filled closets, and invective laced emails Big Tech left
behind on its ascent to power. His withering analysis will help
readers crack the code of the economic dynamics that allowed these
companies to become near-monopolies very early on, and, with a
little bit of luck, his calls for digital socialism might just
inspire a viral movement for online revolution.
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