Brand Naming - The Complete Guide to Creating a Name for Your Company, Product, or Service (Paperback)

You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.

General

Imprint:	Business Expert Press
Country of origin:	United States
Release date:	December 2021
Authors:	Rob Meyerson
Dimensions:	229 x 152 x 10mm (L x W x T)
Format:	Paperback
Pages:	170
ISBN-13:	978-1-63742-155-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-63742-155-9
Barcode:	9781637421550

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