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The Challenge of BRIC Multinationals (Hardcover)
Loot Price: R6,371
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The Challenge of BRIC Multinationals (Hardcover)
Series: Progress in International Business Research
Expected to ship within 10 - 15 working days
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This PIBR volume examines a number of idiosyncratic elements in the
internationalization strategies of BRIC MNEs and, in particular, in
their relationship with home country policies: 1. The theoretical
challenge: do we need different or more specific theories of EMNEs
to assess the phenomenon of BRIC multinationals? 2. The empirical
challenge: what marks the changing position of BRIC countries in
the world economy? 3. The managerial challenge: with the coming of
age of a new breed of multinationals, what distinguishes BRIC
multinationals from other (emerging market) multinationals? 4. The
policy making challenge: what impact have MNEs from BRIC countries
had on their domestic economy?
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