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Zipper - An Exploration in Novelty (Paperback, Revised)
Loot Price: R516
Discovery Miles 5 160
You Save: R63
(11%)
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Zipper - An Exploration in Novelty (Paperback, Revised)
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List price R579
Loot Price R516
Discovery Miles 5 160
You Save R63 (11%)
Expected to ship within 10 - 15 working days
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It is almost impossible to imagine modern life without this device;
yet for the first thirty years or so, from its patent in the late
nineteenth century, it represented no real advantage over
traditional fasteners like the hook-and-eye or the old-fashioned
button. The zipper was mechanically awkward, liable to rust, liable
to fail (i.e., snag or burst open), and so expensive that it
doubled the retail price of a skirt or a pair of pants. But from
the beginning the zipper had an allure, a mystery, a kind of sex
appeal that would be echoed in songs, poems, and popular novels.
Robert Friedel has written a fascinating history full of strange
twists, paradoxes, and interesting characters of this signature
gadget of the twentieth century. Inventor Whitcomb Judson (whose
efforts lay mostly in patenting a doomed undertaking known as the
Pneumatic Streetcar) gave the zipper life; businessman Colonel
Lewis Walker had the capital and the faith to back it for forty
years; and cultural icons such as Marlon Brando, Erica Jong, and
the Rolling Stones helped to turn it into a symbol for sexuality
and style. Not just the story of a distinctive technology, Zipper
is an entertaining, informative examination of how new things
become part of our daily lives, shaping how we think and act."
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