Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management
|
Buy Now
Creative Library Marketing and Publicity - Best Practices (Hardcover)
Loot Price: R2,631
Discovery Miles 26 310
|
|
Creative Library Marketing and Publicity - Best Practices (Hardcover)
Series: Best Practices in Library Services
Expected to ship within 12 - 17 working days
|
Donate to Gift Of The Givers
Total price: R2,651
Discovery Miles: 26 510
|
Creative Library Marketing and Publicity: Best Practices shares the
success of libraries of various sizes and types-small to large
public, academic, and school libraries, systems, and organizations.
Each best-practice scenario describes a library's successful
experience with marketing, branding, and promoting a library
service or program, providing information about planning, actual
promotion techniques, and evaluating the success of the plan or
promotion methods. Most importantly, each include tips and best
practices for readers. Many of these ideas and techniques are
applicable across the board, so they will help you implement
similar methods to promote your library services and programs and
spark different and unique uses for these techniques. Strategies
covered include: *Using constituents' voices in outreach efforts
*Building a social media presence *Crafting step-by-step marketing
plans *Planning and implementing branding campaigns *Creating buzz
with promotional videos *Using e-mail marketing in outreach
*Marketing a new library space *Marketing on a shoestring budget
Drawing on the best practices, experience, and expertise of library
personnel from public, academic, and school libraries, this volume
brings together a variety of marketing plans and creative methods
for promoting libraries and their programs and services to a
twenty-first-century audience. All library employees should be able
to take away something from these creative, successful efforts and
apply tips, techniques, and best practice suggestions to their own
library marketing efforts.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.