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Instructional Design: The ADDIE Approach (Paperback, 2010 ed.)
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Instructional Design: The ADDIE Approach (Paperback, 2010 ed.)
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Total price: R1,840
Discovery Miles: 18 400
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The Analyze, Design, Develop, Implement, and Evaluate (ADDIE)
process is used to introduce an approach to instruction design that
has a proven record of success. Instructional Design: The ADDIE
Approach is intended to serve as an overview of the ADDIE concept.
The primary rationale for this book is to respond to the need for
an instruction design primer that addresses the current
proliferation of complex educational development models,
particularly non-traditional approaches to learning, multimedia
development and online learning environments. Many entry level
instructional designers and students enrolled in related academic
programs indicate they are better prepared to accomplish the
challenging work of creating effective training and education
materials after they have a thorough understanding of the ADDIE
principles. However, a survey of instructional development
applications indicate that the overwhelming majority of
instructional design models are based on ADDIE, often do not
present the ADDIE origins as part of their content, and are poorly
applied by people unfamiliar with the ADDIE paradigm. The purpose
of this book is to focus on fundamental ADDIE principles, written
with a minimum of professional jargon. This is not an attempt to
debate scholars or other educational professionals on the finer
points of instructional design, however, the book's content is
based on sound doctrine and supported by valid empirical research.
The only bias toward the topic is that generic terms will be used
as often as possible in order to make it easy for the reader to
apply the concepts in the book to other specific situations.
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