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Mission Possible - The Latin American Agribusiness Development Corporation (Paperback)
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Mission Possible - The Latin American Agribusiness Development Corporation (Paperback)
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The Latin American Agribusiness Development Corporation (LAAD) was
one of many initiatives taken at the height of the Cold War to
alleviate poverty in countries threatened by communist
insurgencies. Its mission was to promote rural development by
funding local agribusiness enterprises to create new permanent jobs
and new economic activity. In Mission Possible, Ross, president of
LAAD from 1972 to 1998, gives a richly detailed insider's account
of the company's first three decades.Originally capitalized with a
little over $2 million, and beginning with the small economies of
Central America, it gradually expanded into the Caribbean islands
and South America and now is a factor in 25 countries. To date,
LAAD has provided over $300 million to 700 projects, generating
tens of thousands of new jobs and new annual exports of $500
million. Always profitable, it has paid a dividend for twenty
years. Its capitalization has grown to over $30 million by
reinvesting most of its earnings in Latin America. Since LAAD was
committed exclusively to Latin America, it had to contend with an
often unsettled political environment; it could not simply stand on
the sidelines and wait for conditions to improve. Indeed in a
broader sense LAAD's mission was to help improve those
conditions.Mission Possible describes a small but significant
chapter in a broader context of how the world's rich countries have
tried to raise living standards among their poorer neighbors.
Students of economic development and international business
management will learn much from the story of how this unique
experiment grew into a dynamic enterprise."[Ross] offers
innumerable studies [in Mission Possible] of investment projects
that stimulated the commercial production of agricultural produce
in the region. He recounts the frustrating negotiations with
uncomprehending central bankers and the difficulties of developing
marketing and other infrastructural networks that are so important
for assuring the success of any business, and is pleased with what
he identifies as the two most significant changes that profoundly
affected agriculture: the decline in the role of the state in Latin
America and in protectionism in the industrialized world. ... He
stresses the fundamental roles that innovative entrepreneurs can
play, taking advantage of opportunities created by organizations
like LAAD, and using market information to reduce uncertainty."
-David Barkin, Latin American Research ReviewRobert L. Ross, a
Harvard-educated development economist, has worked for forty years
in Latin America. He taught economics at the Latin American
Economic and Social Planning Institute in Santiago, Chile and
worked on the first development plans in Haiti and Paraguay. He was
president of the Latin American Agribusiness Development
Corporation from 1972 until his retirement in 1998.
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