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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Customer Engagement Marketing (Hardcover, 1st ed. 2018) Loot Price: R6,426
Discovery Miles 64 260
Repayment Terms: R602 pm x 12*
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Customer Engagement Marketing (Hardcover, 1st ed. 2018): Robert W. Palmatier, V. Kumar, Colleen M. Harmeling

Customer Engagement Marketing (Hardcover, 1st ed. 2018)

Robert W. Palmatier, V. Kumar, Colleen M. Harmeling

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Loot Price R6,426 Discovery Miles 64 260 | Repayment Terms: R602 pm x 12*

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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Release date: September 2017
First published: 2018
Editors: Robert W. Palmatier • V. Kumar • Colleen M. Harmeling
Dimensions: 210 x 148 x 27mm (L x W x T)
Format: Hardcover
Pages: 328
Edition: 1st ed. 2018
ISBN-13: 978-3-319-61984-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 3-319-61984-5
Barcode: 9783319619842

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