How to become a trusted resource for consumers in a society of
constant manipulation
People decide who to trust, what advice to heed, and which
individuals to forge personal or transactional relationships with
based on a simple metric of believability. Success, in turn, comes
from understanding one basic principle: how to be more trusted.
"Likeonomics" offers a new vision of a world beyond Facebook where
personal relationships, likeability, brutal honesty, extreme
simplicity, and basic humanity are behind everything from
multi-million dollar mergers to record-breaking product sales.
There is a real ROI to likeability, and exactly how big it is will
amaze you.
"Likeonomics" provides real-world case studies of brands and
individuals that have used these principles to become wildly
successful, including: An iconic technology brand that awakened a
revolution among their employees by standing for something bigger
than their productsA Portuguese singer who used YouTube to rack up
more than 30 million views and launch her professional career. A
regional team of financial advisors that went from being last in
the nation among 176 branches to first, and stayed there for 13 of
the next 15 yearsA tiny professional sports talent agent who
achieved the impossible by landing the #1 drafted player in the NFL
draft as a client through the power of relationshipsAuthor Rohit
Bhargava is a founding member of the world's largest group of
social media strategists at Ogilvy, where he has led marketing
strategy for clients including Intel, Pepsi, Lenovo, Seiko,
Unilever, and dozens of other large companies
With "Likeonomics" as a guide, readers will get unconventional
advice on how to stand out in a good way, avoid the hype and
strategic traps of social media, and appeal to customers in a way
that secures your company as a trusted and believable resource.
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