Books > Social sciences > Psychology > Cognition & cognitive psychology
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The New Mind Readers - What Neuroimaging Can and Cannot Reveal about Our Thoughts (Hardcover)
Loot Price: R592
Discovery Miles 5 920
You Save: R188
(24%)
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The New Mind Readers - What Neuroimaging Can and Cannot Reveal about Our Thoughts (Hardcover)
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List price R780
Loot Price R592
Discovery Miles 5 920
You Save R188 (24%)
Expected to ship within 12 - 17 working days
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A revealing insider's account of the power-and limitations-of
functional MRI The ability to read minds has long been a
fascination of science fiction, but revolutionary new brain-imaging
methods are bringing it closer to scientific reality. The New Mind
Readers provides a compelling look at the origins, development, and
future of these extraordinary tools, revealing how they are
increasingly being used to decode our thoughts and experiences-and
how this raises sometimes troubling questions about their
application in domains such as marketing, politics, and the law.
Russell Poldrack takes readers on a journey of scientific
discovery, telling the stories of the visionaries behind these
breakthroughs. Along the way, he gives an insider's perspective on
what is perhaps the single most important technology in cognitive
neuroscience today-functional magnetic resonance imaging, or fMRI,
which is providing astonishing new insights into the contents and
workings of the mind. He highlights both the amazing power and
major limitations of these techniques and describes how
applications outside the lab often exceed the bounds of responsible
science. Poldrack also details the unique and sometimes
disorienting experience of having his own brain scanned more than a
hundred times as part of a landmark study of how human brain
function changes over time. Written by one of the world's leading
pioneers in the field, The New Mind Readers cuts through the hype
and misperceptions surrounding these emerging new methods, offering
needed perspective on what they can and cannot do-and demonstrating
how they can provide new answers to age-old questions about the
nature of consciousness and what it means to be human.
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