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Books > Business & Economics > Business & management > Sales & marketing
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Developments in Australasian Marketing (Hardcover)
Loot Price: R4,047
Discovery Miles 40 470
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Developments in Australasian Marketing (Hardcover)
Series: Advances in International Marketing
Expected to ship within 10 - 15 working days
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Hardbound. Developments in Australasian Marketing presents
excellent examples of the exciting range of marketing research that
is being carried out by marketing academics in the Australasian
region. The volume contains eighteen chapters selected from
presentations at the inaugural Australia/New Zealand Marketing
Academy Conference (ANZMAC'98) hosted by the Department of
Marketing at the University of Otago in 1998. They are arranged
into four themes: marketing orientation studies, cross-cultural
studies, internationalization issues, and technology issues. The
chapters illustrate how academic researchers in Australasia are
addressing these themes, and identify implications for marketing
practice in the region.
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