Developments in Australasian Marketing (Hardcover)

Hardbound. Developments in Australasian Marketing presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the Australasian region. The volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998. They are arranged into four themes: marketing orientation studies, cross-cultural studies, internationalization issues, and technology issues. The chapters illustrate how academic researchers in Australasia are addressing these themes, and identify implications for marketing practice in the region.

General

Imprint:	JAI Press Inc.
Country of origin:	United States
Series:	Advances in International Marketing
Release date:	February 2001
First published:	2001
Editors:	S. Tamer Cavusgil
Dimensions:	234 x 156 x 20mm (L x W x T)
Format:	Hardcover
Pages:	344
ISBN-13:	978-0-7623-0636-7
Categories:	Books > Business & Economics > Economics > Development economics Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-7623-0636-X
Barcode:	9780762306367

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