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Books > Reference & Interdisciplinary > Communication studies
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Reading Tourism Texts - A Multimodal Analysis (Hardcover)
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Reading Tourism Texts - A Multimodal Analysis (Hardcover)
Series: Tourism and Cultural Change
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This volume explores the relationship between tourism and travel
texts and contemporary society, and how each is shaped by the
other. A multimodal analysis is used to consider a variety of texts
including novels, brochures, blogs, websites, radio commercials,
videos, postcards and authentic tourist pictures and their
meaning-making dynamics within the tourism discourse. The book
looks at the ways in which these different texts have influenced
how tourists and travellers have been viewed over time and how we
envision ourselves as tourists or travellers. It puts forward
multimodal analysis as the best framework for exploring the
semiotic potential of these texts. Including examples from the UK,
Malta, Canada, New Zealand, India, Jamaica and South Africa, this
volume will be useful for researchers and students in tourism
studies, communication and media studies and applied linguistics.
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