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Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management
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Mobile Social Marketing in Libraries (Hardcover)
Loot Price: R2,463
Discovery Miles 24 630
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Mobile Social Marketing in Libraries (Hardcover)
Series: Library Technology Essentials
Expected to ship within 12 - 17 working days
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Snapchat, a new photo and video sharing mobile app logs over 400
million messages every day. Instagram, a similar mobile app boasts
over 130 million users. And the 6-second video-making app Vine has
skyrocketed to 40 million users within its first year. Discover how
you can leverage the popularity of these new mobile social
applications for your library by joining these social networks and
creating engaging content. Learn how to encourage library patrons
to create their own content and tag it with the library's location.
Mobile Social Marketing in Libraries walks you through the process
of planning, creating, and sharing mobile social marketing content
for your library. This practical handbook leads readers through the
process of planning, creating, and sharing mobile social marketing
content for their library, offering insight into the essentials of
using mobile social marketing apps in the context of library
engagement. Successfully advertise a new series of programs,
promote traditional resources, and place a hand on the pulse of the
library's service community with steps included in this book
including: *How to Create a Teen Library Tumblr *How to Use
Snapchat for Library Social Media Marketing *How to Provide
Reader's Advisory Through Instagram *How to Use Instagram for
Library Marketing *How to Use Vine for Library Instruction *How to
Host a Library Contest for Twitter *How to Create a Facebook Group
for a Library Book Club
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