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Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management

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Mobile Social Marketing in Libraries (Hardcover) Loot Price: R2,491
Discovery Miles 24 910
You Save: R1,050 (30%)
Mobile Social Marketing in Libraries (Hardcover): Samantha C. Helmick

Mobile Social Marketing in Libraries (Hardcover)

Samantha C. Helmick; Series edited by Ellyssa Kroski

Series: Library Technology Essentials

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Was R3,541 Loot Price R2,491 Discovery Miles 24 910 | Repayment Terms: R233 pm x 12* You Save R1,050 (30%)

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Snapchat, a new photo and video sharing mobile app logs over 400 million messages every day. Instagram, a similar mobile app boasts over 130 million users. And the 6-second video-making app Vine has skyrocketed to 40 million users within its first year. Discover how you can leverage the popularity of these new mobile social applications for your library by joining these social networks and creating engaging content. Learn how to encourage library patrons to create their own content and tag it with the library's location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library. This practical handbook leads readers through the process of planning, creating, and sharing mobile social marketing content for their library, offering insight into the essentials of using mobile social marketing apps in the context of library engagement. Successfully advertise a new series of programs, promote traditional resources, and place a hand on the pulse of the library's service community with steps included in this book including: *How to Create a Teen Library Tumblr *How to Use Snapchat for Library Social Media Marketing *How to Provide Reader's Advisory Through Instagram *How to Use Instagram for Library Marketing *How to Use Vine for Library Instruction *How to Host a Library Contest for Twitter *How to Create a Facebook Group for a Library Book Club

General

Imprint: Rowman & Littlefield Publishers
Country of origin: United States
Series: Library Technology Essentials
Release date: August 2015
Authors: Samantha C. Helmick
Series editors: Ellyssa Kroski
Dimensions: 235 x 161 x 16mm (L x W x T)
Format: Hardcover
Pages: 126
ISBN-13: 978-1-4422-4380-4
Categories: Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-4422-4380-5
Barcode: 9781442243804

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