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The Power of Trust - How Companies Build It, Lose It, Regain It (Hardcover)
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The Power of Trust - How Companies Build It, Lose It, Regain It (Hardcover)
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Trust is the most powerful force underlying the success of every
business. Yet it can be shattered in an instant, with a devastating
impact on a company's market cap and reputation. How to build and
sustain trust requires fresh insight into why customers, employees,
community members, and investors decide whether an organization can
be trusted. Based on two decades of research and illustrated
through vivid storytelling, Sandra J. Sucher and Shalene Gupta
examine the economic impact of trust and the science behind it, and
conclusively prove that trust is built from the inside out. Trust
emerges from a company being the "real deal": creating products and
services that work, having good intentions, treating people fairly,
and taking responsibility for all the impacts an organization
creates, whether intended or not. When trust is in the room, great
things can happen. Sucher and Gupta's innovative foundation for
executing the elements of trust-competence, motives, means,
impact-explains how trust can be woven into the day-to-day and the
long term. Most importantly, even when lost, trust can be regained,
as illustrated through their accounts of companies across the globe
that pull themselves out of scandal and corruption by rebuilding
the vital elements of trust.
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