Personal Branding for Entrepreneurial Journalists and Creative Professionals (Paperback)

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	April 2017
First published:	2017
Authors:	Sara Kelly
Dimensions:	229 x 152 x 12mm (L x W x T)
Format:	Paperback
Pages:	222
ISBN-13:	978-1-138-21847-5
Categories:	Books > Humanities > General Books > Arts & Architecture > The arts: general issues > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Business & management > Business mathematics & systems > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
LSN:	1-138-21847-2
Barcode:	9781138218475

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