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Global Observations of the Influence of Culture on Consumer Buying Behavior (Hardcover) Loot Price: R6,067
Discovery Miles 60 670
Repayment Terms: R569 pm x 12*
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Global Observations of the Influence of Culture on Consumer Buying Behavior (Hardcover): Sarmistha Sarma

Global Observations of the Influence of Culture on Consumer Buying Behavior (Hardcover)

Sarmistha Sarma

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Loot Price R6,067 Discovery Miles 60 670 | Repayment Terms: R569 pm x 12*

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Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

General

Imprint: IGI Global
Country of origin: United States
Release date: July 2017
Authors: Sarmistha Sarma
Dimensions: 227 x 291 x 32mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 375
ISBN-13: 978-1-5225-2727-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 1-5225-2727-3
Barcode: 9781522527275

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