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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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The Victory Lab - The Secret Science of Winning Campaigns (Paperback) Loot Price: R428
Discovery Miles 4 280
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The Victory Lab - The Secret Science of Winning Campaigns (Paperback): Sasha Issenberg

The Victory Lab - The Secret Science of Winning Campaigns (Paperback)

Sasha Issenberg

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Loot Price R428 Discovery Miles 4 280

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A lively and fascinating look at how a handful of academics, statisticians, and strategists are reshaping how political campaigns are won and lost. It offers the secret history of modern American politics, pulling back the curtain on the tactics and strategies used.

General

Imprint: Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
Country of origin: United States
Release date: September 2013
First published: September 2013
Authors: Sasha Issenberg
Dimensions: 203 x 132 x 24mm (L x W x T)
Format: Paperback
Pages: 405
ISBN-13: 978-0-307-95480-0
Categories: Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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LSN: 0-307-95480-3
Barcode: 9780307954800

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