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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Architecting Experience: A Conversion Science Handbook (Hardcover, Second Edition)
Loot Price: R2,331
Discovery Miles 23 310
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Architecting Experience: A Conversion Science Handbook (Hardcover, Second Edition)
Series: Advances and Opportunities with Big Data and Analytics, 3
Expected to ship within 10 - 15 working days
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This second edition of Architecting Experience offers actionable
insights into the practice of conversion science; the
methodological application of strategy, measurement and analysis in
pursuit of transactions with consumers produced through the design,
development and delivery of content, interfaces and
experiences.Whether working as a marketer using content to motivate
purchase intent, a maker using interfaces as the conduit to connect
directly with consumers, or a publisher seeking to sell consumption
of the content itself, success requires approaching these efforts
with meaningful data and analytics, clearly developed consumer
insights and sound consumer engagement strategies.This edition of
Architecting Experience develops the reader's ability to
understand, develop and apply the data, insights, planning,
technical infrastructure and organizational approach required to
reach conversion goals through content and experience delivery.
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