Architecting Experience: A Conversion Science Handbook (Hardcover, Second Edition)

This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

General

Imprint:	World Scientific Publishing Co Pte Ltd
Country of origin:	Singapore
Series:	Advances and Opportunities with Big Data and Analytics, 3
Release date:	August 2020
First published:	2021
Authors:	Scot R Wheeler
Format:	Hardcover
Pages:	292
Edition:	Second Edition
ISBN-13:	978-981-12-1986-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	981-12-1986-9
Barcode:	9789811219863

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