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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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The Basics of Media Writing - A Strategic Approach (Paperback, 2nd Revised ed.)
Loot Price: R2,768
Discovery Miles 27 680
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The Basics of Media Writing - A Strategic Approach (Paperback, 2nd Revised ed.)
Expected to ship within 12 - 17 working days
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The Basics of Media Writing: A Strategic Approach helps readers
develop the essential writing skills and professional habits needed
to succeed in 21st-century media careers. This research-driven,
strategy-based media writing textbook digs deeply into how media
professionals think and write in journalism, public relations,
advertising, and other forms of strategic communication. Authors
Scott A. Kuehn and Andrew Lingwall have created two comprehensive
writing models to help students overcome their problems in finding
and developing story topics by giving them "starting points" to
begin writing. The Professional Strategy Triangle model shows
students how to think critically about the audience, the situation,
and the message before starting a news story or persuasive piece
and the FAJA four-point model asks students a series of questions
about their story type (Fact, Analysis, Judgment, or Action) to
guide them to the right angle or organizational structure for their
message. Rooted in classical rhetorical methods, this step-by-step
technique enables readers to strategically approach each writing
task, no matter the format.
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