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The First Mile - A Launch Manual for Getting Great Ideas into the Market (Hardcover)
Loot Price: R534
Discovery Miles 5 340
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The First Mile - A Launch Manual for Getting Great Ideas into the Market (Hardcover)
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Loot Price R534
Discovery Miles 5 340
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R554
Discovery Miles: 5 540
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You have a great idea, now what?
That first mile--where an innovation moves from an idea on paper to
the market--is often plagued by failure. In fact, less than one
percent of ideas launched by big companies end up having real
impact. The ideas aren't the problem. It's the process.
"The First Mile" focuses on the critical moment when an innovator
moves from planning to reality. It is a perilous place where hidden
traps snare entrepreneurs and roadblocks slow innovators inside
large companies.
In this practical and enlightening manual, strategic adviser Scott
Anthony equips innovators with new tools, questions, and examples
to speed through this crucial early stage of innovation. You'll
learn:
- How to evaluate your idea's strengths and weaknesses using the
"DEFT" process--Document, Evaluate, Focus, and Test
- Fourteen recipes from an "experiment cookbook" to gain confidence
in your idea or business
- Why "spinouts," "wrong turns," and other challenges commonly trip
up innovation--and the practical strategies you can use to avoid
them
- Why innovators need to seek chaos in an age of constant
change--and other essential leadership skills
Drawing on his decade of experience as an innovation adviser and
investor, Anthony describes hard-won lessons from disruptive
start-ups and global giants alike. "The First Mile" will give you
the knowledge and confidence to travel this perilous--but
ultimately promising--terrain.
The first mile can be a scary place, but you don't have to traverse
it alone. This book can help.
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