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Books > Business & Economics > Business & management > E-commerce
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Text & Beyond - Issues in the Mobile Marketplace (Paperback)
Loot Price: R1,127
Discovery Miles 11 270
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Text & Beyond - Issues in the Mobile Marketplace (Paperback)
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Mobile devices, once associated only with voice telephone service,
have become the launching pads for new data-driven technologies and
services. Today, consumers use their mobile devices for myriad
purposes including "chatting" through text messaging, taking
pictures, browsing the Web, making purchases, listening to music,
viewing videos, playing games across cyberspace, and keeping track
of friends and relatives. This book addressed the mobile
marketplace in the U.S., including the contours of the mobile
market place and factors affecting the adoption of new mobile
applications. Furthermore, in November 2001, wireless service
providers began to connect their networks for text messaging,
allowing subscribers on different networks to exchange text
messages. Since then, the number of text messages in the U.S. has
grown to over 48 billion messages every month. In this book, the
discussion of the current mobile market in the U.S. was focused on
three general areas: 1) text messaging; 2) ringtones and ringbacks;
and 3)Internet access, mobile television, and new and emerging
services.
General
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