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Mindful Design - How and Why to Make Design Decisions for the Good of Those Using Your Product (Paperback, 1st ed.)
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Mindful Design - How and Why to Make Design Decisions for the Good of Those Using Your Product (Paperback, 1st ed.)
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Learn to create seamless designs backed by a responsible
understanding of the human mind. This book examines how human
behavior can be used to integrate your product design into
lifestyle, rather than interrupt it, and make decisions for the
good of those that are using your product. Mindful Design
introduces the areas of brain science that matter to designers, and
passionately explains how those areas affect each human's
day-to-day experiences with products and interfaces. You will learn
about the neurological aspects and limitations of human vision and
perception; about our attachment to harmony and dissonance, such as
visual harmony, musical harmony; and about our brain's propensity
towards pattern recognition and how we perceive the world
cognitively. In the second half of the book you will focus on the
practical application of what you have learned, specific to
interaction and interface design. Real-world examples are used
throughout so that you can really see how design is impacting our
everyday digital experience. Design is a responsibility, but not
enough designers understand the human mind or the process of
thought. This book explores the key factors involved and shows you
how to make the right design choices. What You'll Learn Review how
attention and distraction work and the cost of attentional
switching Use Gestalt principles to communicate visual grouping
Ensure your underlying models make sense to your audience Use time,
progression, and transition to create a composition Carefully
examine controlling behavior through reductionist and behaviorist
motivation concepts Apply the theoretical knowledge to practical,
mindful application design Who This Book Is For The primary
audience for this book is professional designers who wish to learn
more about the human mind and how to apply that to their work. The
book is also useful for design-focussed product owners and startup
founders who wish to apply ethical thinking to a team, or when
bootstrapping their products. The secondary audience is design
students who are either studying a 'traditional' visual design
course, or a UX/interaction design course who have a desire to
learn how they might be able to apply mindful design to their early
careers. Finally, a tertiary audience for this book would be tutors
involved in teaching design, or peripheral, courses who may wish to
incorporate its teachings into their lectures, workshops or
seminars.
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