Books > History > History of specific subjects > Social & cultural history
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Holograms - A Cultural History (Hardcover)
Loot Price: R1,994
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Holograms - A Cultural History (Hardcover)
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Holograms have been in the public eye for over a half-century, but
their influences have deeper cultural roots. No other visual
experience is quite like interacting with holograms; no other
cultural product melds the technological sublime with magic and
optimism in quite the same way. As holograms have evolved, they
have left their audiences alternately fascinated, bemused, inspired
or indifferent. From expressions of high science to countercultural
art to consumer security, holograms have represented modernity,
magic and materialism. Their most pervasive impact has been to
galvanise hopeful technological dreams. Engineers, artists, hippies
and hobbyists have played with, and dreamed about, holograms. This
book explores how holograms found a place in distinct cultural
settings. It is aimed at readers attracted to pop culture, visual
studies and cultural history, scholars concerned with media
history, fine art and material studies and, most of all,
cross-disciplinary audiences intrigued about how this ubiquitous
but still-mysterious visual medium grew up in our midst and became
entangled in our culture. This book explores the technical
attractions and cultural uses of the hologram, how they were shaped
by what came before them, and how they have matured to shape our
notional futures. Today, holograms are in our pockets (as identity
documents) and in our minds (as gaming fantasies and 'faux
hologram' performers). Why aren't they more often in front of our
eyes?
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