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Digital Entrepreneurship - Ein Praxisleitfaden fur die Entwicklung eines digitalen Produkts von der Idee bis zur Markteinfuhrung (German, Paperback, 1. Aufl. 2019) Loot Price: R573
Discovery Miles 5 730
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Digital Entrepreneurship - Ein Praxisleitfaden fur die Entwicklung eines digitalen Produkts von der Idee bis zur...

Digital Entrepreneurship - Ein Praxisleitfaden fur die Entwicklung eines digitalen Produkts von der Idee bis zur Markteinfuhrung (German, Paperback, 1. Aufl. 2019)

Sebastian Pioch

Series: essentials

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Loot Price R573 Discovery Miles 5 730

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Sebastian Pioch beschreibt in diesem essential an einem durchgehenden Beispiel, wie Start-ups oder bestehende Unternehmen digitale Produkte entwickeln, testen und schliesslich am Markt etablieren koennen. Kompakt und leicht verstandlich fuhrt der Autor aus, welche Schritte und Methoden geeignet sind, um mit limitierten Ressourcen und Erfahrungswerten ein digitales Produkt erfolgreich zu entwickeln. Digital Entrepreneurship beschreibt jene Bereiche der Betriebswirtschaftslehre, die speziell Unternehmungen zuzuordnen sind, die ohne physische Ressourcen wertschoepfen. Im Gegensatz zum klassischen Unternehmertum gelten hier einige Besonderheiten, die gerade in der aktuellen Diskussion zur Digitalen Transformation breite Anwendung finden.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: essentials
Release date: October 2018
First published: 2019
Authors: Sebastian Pioch
Dimensions: 210 x 148 x 4mm (L x W x T)
Format: Paperback
Pages: 60
Edition: 1. Aufl. 2019
ISBN-13: 978-3-658-24067-7
Languages: German
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management
LSN: 3-658-24067-9
Barcode: 9783658240677

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