|
Books > Business & Economics > Business & management
|
Buy Now
Responsible Fashion Business in Practice - Sustainable Concepts and Cases across the Fashion Industry (Paperback, 3rd Edition)
Loot Price: R1,083
Discovery Miles 10 830
|
|
|
Responsible Fashion Business in Practice - Sustainable Concepts and Cases across the Fashion Industry (Paperback, 3rd Edition)
Series: Mastering Fashion Management
Expected to ship within 9 - 17 working days
|
This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry.
The book takes the reader logically through each part of the authors’ newResponsible 9 Framework™, providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is thePerceived Value of an item or brand, and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful, sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike, which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication, where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects, contemporary case studies from global brands such as Stella McCartney, Zalando and Arc'teryx, alongside insights from current, leading experts within the fashion world, bring the theory to life.
Showing how sustainability has been integrated throughout the entirety of the fashion business, this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management, Fashion Brand Management and Fashion Marketing, as well as reflective leaders and practitioners within the industry.
Table of Contents
LIST OF CONTRIBUTORS
FOREWORD
The book and its associated content are introduced by Andrea De Santis, who is part of the Global McKinsey AF&L team. He specialises in the retail sector, currently leading the AF&L practice in the Italian office.
ACKNOWLEDGEMENTS
INTRODUCTION
So what does sustainability mean in the fashion business now?
The emergence of the mindful "Eco-Conscious Consumer"
Expert Insight from Disha Daswaney
From planned obsolescence to circular systems
Dissecting and understanding the 7P’s
Introducing THE RESPONSIBLE 9 FRAMEWORK
Objective of the book and how the book structured
References and further reading
CHAPTER 1 - CONSCIOUS ITEM
Expert insight from Charlotte Turner
Responsible Fashion Design
Expert insight from Massimo Casagrade
Textiles and Fibres
Dyes
Expert insight from Karen Spurgin
Slow fashion
Expert insight from Jeffery Heilgers
Key takeaways
References and further reading
CHAPTER 2 - CIRCULAR SERVICES
The Product Life Cycle: The post purchase necessity
Turning waste and deadstock into new items
Circular ranges and products from plastic
Increasing the lifespan of a garment through aftercare
Repair
Buy and give back schemes
Preserving the archive
Expert insight from Andrew Groves
Second hand market
Expert insight from Felix Krueger
Expert insight from Gemma A Williams
The Sharing Economy
The consumer as the investor
The new conscious priority
Expert insight from Laura Coppen and Daniel Newton
Key takeaways
References and further reading
CHAPTER 3 - COMMUNITY
Expert insight from Craig Crawford,
Corporate Social Responsibility (CSR)
Introducing the CITREC Framework for CSR
Expert insight from Lisa Nann
Mission Statements
Diversity in the workplace
Expert insight from Mathew Dixon
Equal representation in marketing and advertising
Volunteer programs
The role of education
Expert insight from Liliana Sanguino Ramirez
Key takeaways
References and further reading
CHAPTER 4 - PERCEIVED VALUE
Typical price strategy
Transparent pricing - the importance in communicating the true cost to the consumer
Expert insight from Mytro Angelidou
Connecting with credible causes aligned to your brand proposition
Volunteer programs
Expert insight from Lucy Litwack
Charitable donations
Expert insight from Erica Charles
Key takeaways
References and further reading
CHAPTER 5 - ACCOUNTABLE SYSTEMS
Responsible Sourcing and Supply Chain
Upstream and Downstream
The challenges with the Supply Chain
Expert insight from Archana Chandrasekar
The deep layers of the fashion supply chain
The need for ACCOUNTABLE SYSTEMS
Unacceptable practice exposed
Emissions
Carbon Neutral
Carbon Negative
Net Zero
Sustainable transportation
Innovations
Expert insight from James Clark
QR Codes
On Demand Manufacturing
Expert insight from Joanne Yulan Jong
Packaging
Biodegradable sustainable packaging solutions
Reusable packaging
Packaging free
Solutions
Expert insight from Amy Kim
Key insights
References and further reading
CHAPTER 6 - GREEN ENVIRONMENT
The move to green and more environmentally friendly stores
Zero waste
Store interiors
Clothes hangers
Mannequins
The 5 R’s Hierarchy, Bell, 2020
Expert insight from Patsy Perry
Energy efficient lighting
Renewable energy
Key takeaways
References and further reading
CHAPTER 7 - GOVERNANCE
Organisations
Expert insight from M. Fernanda Hernandez Franco
Certifications
Certification companies
Activist groups
CHAPTER 8 - HONEST COMMUNICATION
What is Greenwashing?
Green marketing & communication
The New Green Marketing Paradigm, Ottman, 2011
Ottman’s 7 Winning Strategies for Green Marketing, Ottman 2011
Transparent communication
Expert Insight from Peter Rees
The changing consumer
AIDA Marketing Model, Lewis, 1898
Expert Insight from Martin Deal
Responsible consumption
Expert insight from Veronica Bates Kassatly
Equal representation in marketing and advertising
Multicultural and inclusive marketing
The following expert insight, provided from photographer Darren Black
Influencer marketing
Expert insight from Giorgia Pagliuca
Brand activism and cause marketing strategies
Key insights
References and further reading
CHAPTER 9 - STORYTELLING PLATFORMS
Expert insight from Nick Pye
Storytelling retail spaces
Retailers showing genuine inclusive behaviour on the shop floor
Expert insight by Vittorio Cosma and Mario Innocente
Manifestos
Communicating commitments in store
Local stores
Expert insight by Rae Sims
Live streaming shopping experience
Podcasting
Expert insight by Samara Croci
Key insights
References and further reading
INDEX
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(3)
(1)
