Comic Books Incorporated - How the Business of Comics Became the Business of Hollywood (Hardcover)

Comic Books Incorporated tells the story of the US comic book business, reframing the history of the medium through an industrial and transmedial lens. Comic books wielded their influence from the margins and in-between spaces of the entertainment business for half a century before moving to the center of mainstream film and television production. This extraordinary history begins at the medium's origin in the 1930s, when comics were a reviled, disorganized, and lowbrow mass medium, and surveys critical moments along the way-market crashes, corporate takeovers, upheavals in distribution, and financial transformations. Shawna Kidman concludes this revisionist history in the early 2000s, when Hollywood had fully incorporated comic book properties and strategies into its business models and transformed the medium into the heavily exploited, exceedingly corporate, and yet highly esteemed niche art form we know so well today.

General

Imprint:	University of California Press
Country of origin:	United States
Release date:	April 2019
First published:	2019
Authors:	Shawna Kidman
Dimensions:	229 x 152 x 28mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	328
ISBN-13:	978-0-520-29755-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Arts & Architecture > Industrial / commercial art & design > Illustration & commercial art > Comic book & cartoon art Books > Arts & Architecture > Performing arts > Films, cinema > Film theory & criticism Books > Arts & Architecture > Performing arts > Films, cinema > Animation Books > Language & Literature > Literature: history & criticism > Literary studies > General Books > Language & Literature > Literature: history & criticism > Novels, other prose & writers > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN:	0-520-29755-5
Barcode:	9780520297555

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