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Books > Reference & Interdisciplinary > Communication studies
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Handbook of Visual Communication - Theory, Methods, and Media (Hardcover, 2nd edition)
Loot Price: R6,425
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Handbook of Visual Communication - Theory, Methods, and Media (Hardcover, 2nd edition)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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This Handbook of Visual Communication explores the key theoretical
areas and research methods of visual communication. With chapters
contributed by many of the best-known and respected scholars in
visual communication, this volume brings together significant and
influential work in the discipline. The second edition of this
already-classic text has been completely revised to reflect the
metamorphosis of communication in the last 15 years and the
ubiquity of visual communication in our modern mediated lifestyle.
Thriteen major theories of communication are defined by the top
experts in their fields: perception, cognition, aesthetics, visual
rhetoric, semiotics, cultural studies, ethnography, narrative,
media aesthetics, digital media, intertextuality, ethics, and
visual literacy. Each of these theory chapters is followed by an
exemplar study or two in the area, demonstrating the various
methods used in visual communication research as well as the
research approaches applicable for specific media types. The
Handbook of Visual Communication is a theoretical and
methodological handbook for visual communication researchers and a
compilation for much of the theoretical background necessary to
understand visual communication. It is required reading for
scholars, researchers, and advanced students in visual
communication, and it will be influential in other disciplines such
as advertising, persuasion, and media studies. The volume will also
be essential to media practitioners seeking to understand the
visual aspects of how audiences use media to contribute to more
effective use of each specific medium.
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