The Social Media Survival Guide for Nonprofits and Charitable Organizations (Hardcover)

The Social Media Survival Guide for Nonprofits and Charitable Organizations is a must-have for anyone attempting to fundraise on behalf of a non-profit organization. The book offers critical insights including: Why today's nonprofit organization must understand the basics of networks and how incorporating social media into existing plans can catapult your fundraising efforts How to arm frontline fundraisers and operations staff with the tools they will need to maximize everything from annual fundraising to high-end stewardship using social media The importance of creating an online, mobile, peer-to-peer engagement strategy to facilitate and enhance the donor life cycle-from researching a new pipeline of support, to cultivation, mechanisms for giving, events, follow-up, stewardship and more

General

Imprint:	Basecamp Communications, LLC
Country of origin:	United States
Release date:	2011
First published:	2011
Authors:	Sherrie Ann Madia
Dimensions:	229 x 152 x 16mm (L x W x T)
Format:	Hardcover - Sewn / Cloth over boards / With dust jacket
Pages:	214
ISBN-13:	978-0-9826185-9-2
Categories:	Books > Social sciences > Sociology, social studies > Social work > Charities & voluntary services Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-9826185-9-X
Barcode:	9780982618592

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