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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Behind the Search Box - Google and the Global Internet Industry (Hardcover)
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Behind the Search Box - Google and the Global Internet Industry (Hardcover)
Series: The Geopolitics of Information
Expected to ship within 12 - 17 working days
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Once seen as a harbinger of a new enlightened capitalism, Google
has become a model of robber baron rapaciousness thanks to its
ruthless monetizing of private data, obsession with monopoly, and
pervasive systems of labor discrimination and exploitation. Using
the company as a jumping-off point, ShinJoung Yeo explores the
political economy of the search engine industry against the
backdrop of the relationship between information and capitalism's
developmental processes. Yeo's critical analysis draws on in-depth
discussions of essential issues like how the search engine evolved
into a ubiquitous commercial service, it's place in a global
information business that is restructuring the information industry
and our very social lives, who exactly designs and uses search
technology, what kinds of workers labor behind the scenes, and the
influence of geopolitics. An incisive look at a pervasive presence
in our lives, Behind the Search Box places the search engine
industry's rise and ongoing success within an original political
economy of digital capitalism.
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