Iconic Advantage (R) - Don't Chase the New, Innovate the Old (Hardcover)

Don't just chase the new - Innovate the old. Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage (R) is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world's most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you're a Fortune 500, local pizza parlor, or an aspiring Unicorn startup.

General

Imprint:	Permuted Press
Country of origin:	United States
Release date:	February 2018
Authors:	Soon Yu
As told to:	Dave Birss
Dimensions:	210 x 140 x 18mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	208
ISBN-13:	978-1-68261-540-9
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Product design Books > Business & Economics > Business & management > Management & management techniques > General Books > Professional & Technical > Technology: general issues > Technical design > General
LSN:	1-68261-540-5
Barcode:	9781682615409

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