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Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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Base of the Pyramid Markets in Affluent Countries - Innovation and challenges to sustainability (Paperback)
Loot Price: R1,200
Discovery Miles 12 000
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Base of the Pyramid Markets in Affluent Countries - Innovation and challenges to sustainability (Paperback)
Series: Innovation and Sustainability in Base of the Pyramid Markets
Expected to ship within 12 - 17 working days
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The Frugal Innovation and Bottom of the Pyramid Markets series
comprises four volumes, covering theoretical perspectives, themes
and various aspects of interest across four key geographical
regions where BOP markets are located - South America, Asia, Africa
and more engineered countries. BOP always addresses the poorest
people or socioeconomic order or groups within a country, society,
region or continent, thus, this series contributes a profound
understanding of BOP markets across the most important geographical
areas around the world and presents valuable insights on how the
private sector can work together with other stakeholders to develop
and operationalize economically viable business models in BOP
markets, all the while contributing to sustainable development.
Private actors such as multinationals, SMEs and entrepreneurs have
a critical role to play in achieving the Sustainable Development
Goals agenda as laid down by United Nations in September 2015. Yet,
BOP markets face unique challenges and the private sector alone
cannot orchestrate sustainable value creation activities. Each
volume presents several theoretical strands that highlight the
diverse approaches and solutions to developing BOP markets further.
Frugal, reverse and inclusive innovations can foster (sustainable)
development and provide new business models and value streams that
other countries can also benefit from. A variety of stylistic
elements, such as research work, interviews and roundtable
discussions, offer a wide and vivid impression of ongoing
challenges and fruitful solutions.
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