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Books > Business & Economics > Business & management > Ownership & organization of enterprises
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The Flow of Management Ideas - Rethinking Managerial Audiences (Hardcover)
Loot Price: R2,780
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The Flow of Management Ideas - Rethinking Managerial Audiences (Hardcover)
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The widespread promotion of management ideas, their regular
inclusion in textbooks and business school curricula and their use
in organizational change programs has engendered debates about the
impact of these ideas on management and organizational practice.
Based on analyses of managerial audience members' activities and
related meaning-making prior to, during and after guru events with
leading management thinkers, this book sheds new light on how
management practitioners come to use management ideas in the
different relevant contexts of their working lives. The authors
argue that a broader, more differentiated and more dynamic view of
managerial audiences is essential in understanding the impact of
management ideas as well as the nature of contemporary managerial
work. For scholars and students in organisation studies, knowledge
management and management consultancy, as well as reflective
management practitioners.
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