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Customer Equity Management bei Kontinuierlichen Dienstleistungen (German, Paperback, 2005 ed.) Loot Price: R1,891
Discovery Miles 18 910
Repayment Terms: R177 pm x 12*
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Customer Equity Management bei Kontinuierlichen Dienstleistungen (German, Paperback, 2005 ed.): Stefan Hundacker

Customer Equity Management bei Kontinuierlichen Dienstleistungen (German, Paperback, 2005 ed.)

Stefan Hundacker; Foreword by Christoph Burmann

Series: Innovatives Markenmanagement

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Loot Price R1,891 Discovery Miles 18 910 | Repayment Terms: R177 pm x 12*

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Stefan Hundacker prasentiert ein Customer-Equity-Modell, in dem Marketinginstrumente, ihre Nutzenwahrnehmung durch die Kunden und ihre finanzielle Wirkung auf den Unternehmenswert miteinander verknupft werden. Am Beispiel des deutschen Mobilfunkmarkts entwickelt er zwei Marktbearbeitungskonzepte fur kontinuierliche Dienstleistungen, die die Umsetzung seines Modells veranschaulichen.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Innovatives Markenmanagement
Release date: April 2005
First published: 2005
Authors: Stefan Hundacker
Foreword by: Christoph Burmann
Dimensions: 210 x 148 x 19mm (L x W x T)
Format: Paperback
Pages: 362
Edition: 2005 ed.
ISBN-13: 978-3-8244-8325-9
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8244-8325-4
Barcode: 9783824483259

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