Pairing "big ideas" in marketing with the popular activity of
content curation, The Rise of the Curator Class positions curation
as a "humanization" movement that is restructuring the internet.
Curation is set to overturn the $2.2 trillion global creative
industry, revolutionizing how we create, market, and discover
content. In the era of content overload and fake news, in which
everything to buy, listen to, read, or watch is available online,
there is one group of people who have learned to thrive in this
climate of superabundance: the curator class, whose influence and
power grows as more people look to them as guides. This new curator
class is rewriting traditional curation, tackling the overload and
making sense of it for others. In the past, curation was available
to an elite few. Now, internet platforms such as Pinterest,
Spotify, and Twitter empower hundreds of millions of people to
curate their ideas for anyone who may be interested,
revolutionizing how content is marketed and sold. The Rise of the
Curator Class explains how curation is disrupting internet commerce
as consumer trust moves farther away from traditional brands and
closer to the curators who lead tastes, and it equips readers to
think critically about how curation can work for them. Describes
the current state of content overload and how curation is solving
it Explains how curation changes the structure of the internet and
economy as legions of consumers demand curated experiences to cut
through the noise Delivers a new toolkit for anyone-in marketing,
advertising, sales, content creation, or product
development-seeking to stay or become relevant in an increasingly
curation-centric marketplace Provides strategic advice to make
passionate audience segments, the opposite of mass marketing, work
for you-whether you're buying, selling, or creating
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