Social Media - whether you love it, feel it is a waste of time or
just do not understand it the important fact is what your customers
think about it. The term "Social Media" may conjure up a pain
response much like the words "trigger point therapy" produce a
grimace from customers who have experienced it. It is fair to say,
although beneficial for clients; most would say trigger point
therapy is a painful modality. As you know a trigger point is a
tight area within muscle tissue that causes pain in other parts of
the body, a trigger point in the back, for example, may produce
referral pain in the neck. The neck, now acting as a satellite
trigger point, may then cause pain in the head. Your marketing plan
has social triggers that can affect other areas of your practice.
For example your Facebook page, the backbone of most social media,
if not set up properly, can produce painful results to your
website, which can then affect, your offline results such as,
customers booking appointments, visiting your location or making
referrals. Consider the most common social media sites as social
triggers. Social triggers can affect your massage practice in
positive or negative ways. The most common Social Trigger Points
are Facebook, Google+, Twitter, YouTube, Pinterest and Linked in.
As you can imagine, each Social Trigger Point could be an
individual book. So the intent is not to overwhelm you with a bunch
of information, but to provide you with general overviews, real
strategies and action steps. The real strategies and action steps
are meant to be "BIG picture" and outlines for implementing those
strategies. By providing a broader view, these are less likely to
be affected by the constant state of flux we have come to accept
from social media sites. Ideally the strategies and action steps
should be ones you can apply immediately whether it is to inspire
you to get started or update what you already have in place. My
hope is to receive updates of your successful and inspired results
you gained by reading and applying what you learned in this book. I
look forward to connecting with you
General
| Imprint: |
Createspace Independent Publishing Platform
|
| Country of origin: |
United States |
| Release date: |
September 2013 |
| First published: |
September 2013 |
| Authors: |
Stephanie Beck
|
| Dimensions: |
229 x 152 x 7mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
124 |
| ISBN-13: |
978-1-4912-7923-6 |
| Categories: |
Books >
Business & Economics >
Business & management >
E-commerce
Promotions
|
| LSN: |
1-4912-7923-0 |
| Barcode: |
9781491279236 |
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