User Research - Improve Product and Service Design and Enhance Your UX Research (Paperback, 2nd Revised edition)

Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Written by one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its second edition, User Research provides a new chapter on research operations and infrastructure as well as new material on combining user research methodologies.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	2022
First published:	2022
Authors:	Stephanie Marsh
Dimensions:	235 x 155 x 19mm (L x W x T)
Format:	Paperback - Trade
Pages:	344
Edition:	2nd Revised edition
ISBN-13:	978-1-398-60357-8
Categories:	Books > Reference & Interdisciplinary > Communication studies > Data analysis Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	1-398-60357-0
Barcode:	9781398603578

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