Consumer Research - Postcards From the Edge (Paperback)

In recent years the study of consumption has become one of the most important areas of knowledge in the social sciences. In business studies and marketing, the nature of consumer research has undergone a profound change. Postmodern perspectives which challenge and undermine previously held notions of consumer identity, belief and decision-making have radically altered our understanding of consumer practice and marketing theory.
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research.
Original and ground-breaking, Consumer Research: Postcards from the Edge is an invaluable resource for all those interested in new directions in business and marketing.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 1997
First published:	1997
Editors:	Stephen Brown • Darach Turley
Dimensions:	234 x 156 x 22mm (L x W x T)
Format:	Paperback
Pages:	424
ISBN-13:	978-0-415-17317-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-415-17317-5
Barcode:	9780415173179

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