Clear And To The Point - 8 Psychological Principles For Compelling PowerPoint Presentations (Paperback)

True or False?
Most PowerPoint presentations are:

.compelling
.illuminating
.informative
.clear and to the point
Answer: False
Make a change following the principles of Stephen Kosslyn:

.a world authority on the visual brain
.a clear and engaging writer
Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works "

General

Imprint:	Oxford University Press Inc, USA
Country of origin:	United States
Release date:	September 2007
First published:	August 2007
Authors:	Stephen M. Kosslyn (John Lindsley Professor of Psychology)
Dimensions:	254 x 176 x 15mm (L x W x T)
Format:	Paperback
Pages:	222
ISBN-13:	978-0-19-532069-5
Categories:	Books > Social sciences > Psychology > Occupational & industrial psychology Books > Social sciences > Psychology > Cognition & cognitive psychology > Perception Books > Business & Economics > Business & management > Business communication & presentation > General Books > Computing & IT > Computer software packages > Presentation graphics software > PowerPoint
LSN:	0-19-532069-7
Barcode:	9780195320695

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