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Cult of Analytics - Data analytics for marketing (Hardcover, 2nd edition)
Loot Price: R4,142
Discovery Miles 41 420
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Cult of Analytics - Data analytics for marketing (Hardcover, 2nd edition)
Expected to ship within 12 - 17 working days
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Donate to Gift Of The Givers
Total price: R4,162
Discovery Miles: 41 620
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Cult of Analytics enables professionals to build an analytics
driven culture into their business or organization. Marketers will
learn how to turn tried and tested tactics into an actionable plan
to change their culture to one that uses web analytics on a day to
day basis. Through use of the fictitious ACME PLC case, Steve
Jackson provides working examples based on real life situations
from the various companies he has worked with, such as Nokia, KONE,
Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will
give the reader practical techniques for their own business
regardless of size or situation making Cult of Analytics a must
have for any would-be digital marketer. This new edition has been
thoroughly updated, now including examples out of how to get the
best from Google analytics, as well as ways to use social media
data, big data, tag management and advanced persona segmentation to
drive real value in your organisation. It's also been expanded to
include exercises and new cases for students and tutors using the
book as a text.
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