Integrated Intellectual Asset Management - A Guide to Exploiting and Protecting your Organization's Intellectual Assets (Paperback)

Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas: c decision making systems c strategy c policy and accountabilities c knowledge management c people and behaviour c targets and metrics You can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	March 2017
First published:	2005
Authors:	Steve Manton
Dimensions:	234 x 156 x 18mm (L x W x T)
Format:	Paperback
Pages:	204
ISBN-13:	978-1-138-26327-7
Categories:	Books > Arts & Architecture > The arts: general issues > General Books > Arts & Architecture > Industrial / commercial art & design > General Books > Reference & Interdisciplinary > Library & information sciences > General Books > Business & Economics > Economics > General Books > Law > Jurisprudence & general issues > General Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management Books > Business & Economics > Business & management > Sales & marketing > General Books > Law > Laws of other jurisdictions & general law > Financial, taxation, commercial, industrial law > Company law Promotions
LSN:	1-138-26327-3
Barcode:	9781138263277

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