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Books > Law > Laws of other jurisdictions & general law > Financial, taxation, commercial, industrial law > Company law
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Integrated Intellectual Asset Management - A Guide to Exploiting and Protecting your Organization's Intellectual Assets (Paperback)
Loot Price: R1,404
Discovery Miles 14 040
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Integrated Intellectual Asset Management - A Guide to Exploiting and Protecting your Organization's Intellectual Assets (Paperback)
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Intellectual assets - including documents, designs, know-how,
software, data, patents and trademarks - are critical to the
delivery of innovative, and cost effective, products and services.
Despite this many organizations seek to manage their intellectual
assets using a range of bolt-on, stand-alone business processes,
often divorced from the processes used to manage their services and
products. Integrated Intellectual Asset Management explains how to
take full advantage of your organization's intellectual assets by
integrating their management in six key areas: c decision making
systems c strategy c policy and accountabilities c knowledge
management c people and behaviour c targets and metrics You can
only hope to develop, protect, exploit, and realize the value of
your key intellectual assets when you integrate the way you manage
them into existing business processes and culture. Integrated
Intellectual Asset Management guides you through this process.
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