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Building Brands Directly - Creating Business Value from Customer Relationships (Hardcover) Loot Price: R2,840
Discovery Miles 28 400
Repayment Terms: R266 pm x 12*
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Building Brands Directly - Creating Business Value from Customer Relationships (Hardcover): Stewart Pearson

Building Brands Directly - Creating Business Value from Customer Relationships (Hardcover)

Stewart Pearson

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Loot Price R2,840 Discovery Miles 28 400 | Repayment Terms: R266 pm x 12*

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New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: February 1996
First published: 1996
Authors: Stewart Pearson
Dimensions: 216 x 140 x 28mm (L x W x T)
Format: Hardcover
Pages: 431
ISBN-13: 978-0-333-63907-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN: 0-333-63907-3
Barcode: 9780333639078

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