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Books > Business & Economics > Business & management > Business communication & presentation
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Corporate Reputation, Brand and Communication (Paperback)
Loot Price: R1,881
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Corporate Reputation, Brand and Communication (Paperback)
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Why should and how can organisations manage their reputations? All
organisations, the executives who direct them, the employees who
create value and their stakeholders who influence them, all
interact and can impact corporate reputation. In a 24/7 media
environment, where even a tweet can shape impressions, the
importance of reputation management has never been higher. Every
single move, decision taken and each isolated event that involves a
company or public figure, is scrutinised, documented and publicised
globally, compounding the task of reputation managers. Just ask BP,
Toyota or Tiger Woods.
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