Corporate Reputation, Brand and Communication (Paperback)

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	February 2012
First published:	2012
Authors:	Stuart Roper • Chris Fill
Dimensions:	263 x 195 x 16mm (L x W x T)
Format:	Paperback
Pages:	360
ISBN-13:	978-0-273-72759-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	0-273-72759-1
Barcode:	9780273727590

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