This book uses case studies to discuss consumer awareness of and
education on sustainable fashion. It highlights how some textile
brands have started using consumer awareness tags to educate
consumers on the use of their products (e.g. which machine cycle
and temperature they should use to wash their products, as well as
the best drying conditions in terms of environmental
sustainability). Consumer awareness of and knowledge on sustainable
fashion is the crux of customer-centric sustainability, and several
NGOs and even brands have started taking essential steps to promote
this.
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