An Introduction to Visual Communication - From Cave Art to Second Life (2nd edition) (Paperback, New edition)

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies. This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.

General

Imprint:	Peter Lang Publishing
Country of origin:	United States
Series:	Visual Communication, 7
Release date:	July 2017
Authors:	Susan B. Barnes
Dimensions:	254 x 178 x 25mm (L x W x T)
Format:	Paperback
Pages:	288
Edition:	New edition
ISBN-13:	978-1-4331-4203-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Computing & IT > Social & legal aspects of computing > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > History of ideas, intellectual history Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	1-4331-4203-1
Barcode:	9781433142031

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