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Spectacular Nature - Corporate Culture and the Sea World Experience (Paperback, New)
Loot Price: R799
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Spectacular Nature - Corporate Culture and the Sea World Experience (Paperback, New)
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This is the story of Sea World, a theme park where the wonders of
nature are performed, marketed, and sold. With its trademark star,
Shamu the killer whale - as well as performing dolphins, pettable
sting rays, and reproductions of pristine natural worlds - the park
represents a careful coordination of shows, dioramas, rides, and
concessions built around the theme of ocean life. Susan Davis
analyzes the Sea World experience and the forces that produce it:
the theme park industry; Southern California tourism; the
privatization of urban space; and, the increasing integration of
advertising, entertainment, and education. The result is an
engaging exploration of the role played by images of nature and
animals in contemporary commercial culture, and a precise account
of how Sea World and its parent corporation, Anheuser-Busch,
succeed. Davis argues that Sea World builds its vision of nature
around customers' worries and concerns about the environment,
family relations, and education. While Davis shows the many ways
that Sea World monitors its audience and manipulates animals and
landscapes to manufacture pleasure, she also explains the
contradictions facing the enterprise in its campaign for a positive
public identity. Shifting popular attitudes, animal rights
activists, and environmental laws all pose practical and public
relations challenges to the theme park. Davis confronts the park's
vast operations with impressive insight and originality, revealing
Sea World as both an industrial product and a phenomenon typical of
contemporary American culture. "Spectacular Nature" opens an
intriguing field of inquiry: the role of commercial entertainment
in shaping public understandings of the environment and
environmental problems.
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