Social Media Risk and the Law - A Guide for Global Communicators (Paperback)

Social media has many advantages for professional communication - but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles. Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	September 2021
First published:	2022
Authors:	Susan Grantham • Mark Pearson
Dimensions:	246 x 174 x 16mm (L x W x T)
Format:	Paperback
Pages:	174
ISBN-13:	978-1-03-201799-0
Categories:	Books > Humanities > General Books > Arts & Architecture > The arts: general issues > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Law > Jurisprudence & general issues > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Books > Law > Laws of other jurisdictions & general law > Financial, taxation, commercial, industrial law > Communications law Books > Law > Laws of other jurisdictions & general law > Social law > General Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising Promotions
LSN:	1-03-201799-6
Barcode:	9781032017990

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