Greenfield takes on some of the most difficult questions of
philosophy and neuroscience in her latest book, in particular the
fundamental issue of what is consciousness. The problem with
consciousness is the more you try to think about it, the more you
feel you have lost touch with it, but this book deftly and
helpfully sets out the main problems. Consciousness has partly
remained an elusive concept for so long because you almost feel you
have to try and catch yourself out by lunging at it unexpectedly to
finally capture it, but Greenfield amasses a huge array of
fascinating data from all branches of contemporary science to
provide a useful signpost on how to solve the problem. While she
advances her own personal theories - that consciousness has
something to do with the extensiveness of the associations in
memory and experience that any sensation prompts - she does not try
to ram her own ideas down your throat, but instead presents enough
useful information to help you make your own mind up. An unexpected
bonus of the book is it devotes an extensive amount of analysis to
the problem of pleasure, and comes up with some intriguing answers
to why happiness will always be only temporary. However the book is
a serious one, and in its quest for precision and accuracy does
sacrifice some readability. It would not be suitable for anyone who
was not already interested in the brain and had no prior background
knowledge on the subject. But if you seriously want to understand
yourself, or at least your brain, better, this is essential
reading. Review by RAJ PERSAUD (Kirkus UK)
What is happening in the brain when we drink too much alcohol, get high on Ecstasy or experience road rage?
Emotion, says internationally acclaimed neuroscientist Susan Greenfield, is the building block of consciousness. As our minds develop we create a personalized inner world based on our experiences. But during periods of intense emotion, such as anger, fear or euphoria, we can literally lose our mind, returning to the mental state we experienced as infants. Challenging many preconceived notions, Susan Greenfield’s groundbreaking book seeks to answer one of science’s most enduring mysteries: how our unique sense of self is created.
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