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Making it Work - Improving the Relationship Between Public Relations Spokespeople and Journalists (Paperback)
Loot Price: R2,611
Discovery Miles 26 110
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Making it Work - Improving the Relationship Between Public Relations Spokespeople and Journalists (Paperback)
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In an ideal universe, public relations spokespeople and journalists
get along just fine. Journalists want to provide their audiences
with fast, accurate information on topics important to those
audiences. Spokespeople want to advance the cause of their
organization by sharing its stories. That's the ideal. In reality,
however, achieving such a state of mutual cooperation can be
difficult. Mistrust, unprofessional behavior, old grievances, and
differing agendas can get in the way. Making it Work: Improving the
Relationship Between Public Relations Spokespeople &
Journalists analyzes and improves the symbiotic relationship
between journalists and public relations spokespeople. By
identifying a shared desire to achieve an important goal, it's
possible for journalists and public relations spokespeople to work
together effectively. Making it Work: Improving the Relationship
Between Public Relations Spokespeople & Journalists reinforces
the shared desire of public relations and journalists: To provide
the public with important and meaningful information. Helps build
an understanding and awareness between public relations
spokespeople and journalists. Develops and strengthens
relationships between journalists and public relations
spokespeople's respective organizations and industries.
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