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Books > Business & Economics > Business & management > Sales & marketing
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Media Promotion & Marketing - For Broadcasting, Cable & The Internet (Paperback, 5th edition)
Loot Price: R1,505
Discovery Miles 15 050
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Media Promotion & Marketing - For Broadcasting, Cable & The Internet (Paperback, 5th edition)
Expected to ship within 10 - 15 working days
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This fifth edition of the successful Promotion and Marketing for
Broadcasting, Cable, and the Web, 4ed takes an important, timely
look at the newest media venue, the Internet. Under its new title,
Media Promotion and Marketing for Broadcast, Cable and the
Internet, 5ed it takes a fresh look at the industry and the latest
strategies for media promotion and marketing.
The book explores the scope and goals of media production from the
perspectives of network and local television, cable, Internet and
radio, including public broadcasting. Topics include: goals of
promotion; research in promotion; on-air, print, and Web message
design; radio promotion; television network and station promotion
and new campaigns; non-commercial radio and television promotion;
cable marketing and promotion; research and budgeting for
promotion; syndicated program marketing; global and international
promotion and marketing; and online marketing and promotion.
*The Glossary is back!
*Learn how to build a TV/cable/radio/Internet audience
*Understand streaming media as a powerful promotion tool
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