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Communication Impact - Designing Research That Matters (Paperback) Loot Price: R1,235
Discovery Miles 12 350
Communication Impact - Designing Research That Matters (Paperback): Susanna Hornig Priest

Communication Impact - Designing Research That Matters (Paperback)

Susanna Hornig Priest; Contributions by Traci L. Anderson, Chike Anyaegbunam, Robert Balfour, Marjan De Bruin, Wai Hsien Cheah, Tara L. Crowell, Thomas R. Donohue, Lynne Edwards, Elissa Foster Jennifer L. Gregg

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Loot Price R1,235 Discovery Miles 12 350 | Repayment Terms: R116 pm x 12*

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Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different and much more exciting than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.

General

Imprint: Rowman & Littlefield Publishers
Country of origin: United States
Release date: March 2005
First published: 2005
Editors: Susanna Hornig Priest
Contributors: Traci L. Anderson • Chike Anyaegbunam • Robert Balfour • Marjan De Bruin • Wai Hsien Cheah • Tara L. Crowell • Thomas R. Donohue • Lynne Edwards • Elissa Foster Jennifer L. Gregg
Dimensions: 227 x 148 x 17mm (L x W x T)
Format: Paperback
Pages: 288
ISBN-13: 978-0-7425-3098-0
Categories: Books > Reference & Interdisciplinary > Communication studies > General
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LSN: 0-7425-3098-1
Barcode: 9780742530980

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