Books > Reference & Interdisciplinary > Communication studies
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Communication Impact - Designing Research That Matters (Paperback)
Loot Price: R1,235
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Communication Impact - Designing Research That Matters (Paperback)
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Designed as an alternative stand-alone text or supplement to
conventional research methods texts, Communication Impact
introduces methods through engaging narrative descriptions of
actual research projects driven by contemporary real-world
questions. The featured case studies demonstrate three important
points: 1) Doing communication research is an active, creative
process; 2) Actual research projects are very different and much
more exciting than typical textbook cases; and 3) Communication
research generates knowledge that can make a difference to the
world. Each chapter addresses a different method, including
community-based research, research on organizations and
institutions, problem-focused research, cross-cultural research,
and research on new technologies.
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