Communication Impact - Designing Research That Matters (Paperback)

Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different and much more exciting than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.

General

Imprint:	Rowman & Littlefield Publishers
Country of origin:	United States
Release date:	March 2005
First published:	2005
Editors:	Susanna Hornig Priest
Contributors:	Traci L. Anderson • Chike Anyaegbunam • Robert Balfour • Marjan De Bruin • Wai Hsien Cheah • Tara L. Crowell • Thomas R. Donohue • Lynne Edwards • Elissa Foster Jennifer L. Gregg
Dimensions:	227 x 148 x 17mm (L x W x T)
Format:	Paperback
Pages:	288
ISBN-13:	978-0-7425-3098-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Promotions
LSN:	0-7425-3098-1
Barcode:	9780742530980

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